Customer Case Study Section – UI/UX Design at Cellulant

At Cellulant, I was tasked with designing the Customer Case Study section of our corporate website a strategic page aimed at showcasing how businesses across Africa leverage our payment solutions to drive growth, efficiency, and scale.

Objective:
The goal was to create a visually compelling and easy-to-navigate section that highlights success stories, builds credibility, and reinforces Cellulant’s value through the lens of real customer impact.

My Role:
I led the UI/UX design process — starting with competitor analysis and content structure, then moving into wireframing, interface design, and responsive layout development. I collaborated with the content and marketing teams to ensure the stories were visually engaging and easy to digest.

Design Focus Areas:

• Hero section with dynamic filtering by industry or product

• Modular story cards featuring logos, key outcomes, and CTAs

• Smooth scrollable transitions for an immersive reading experience

• Optimized for performance across desktop and mobile

The final section strikes a balance between storytelling and business value, designed to inspire confidence in prospects while offering clarity on how Cellulant delivers impact at scale.